What’s the Story behind the Gory TV Ads?

If you’ve watched an ACC basketball game lately, you’ve seen these ads. The first features a mother placing a pair of diamond earrings on her daughter’s ears, telling her that her grandmother always wanted her to have them. Several seconds go by before the viewer sees that the mother is dressing her daughter’s body, which lies in a casket. The second commercial begins with a dad talking to his son (who is off camera) about the chilly weather and how he will need to bundle him up when they go for a walk. The father continues to talk while he mashes bananas for his son’s breakfast. When the camera pans to the son, the viewer learns that he is not a baby, but instead is a young man confined to a wheelchair. The son is immobile, unable to speak, and has prominent scar on his skull. Both advertisements conclude with the same general message: Talk to your children about the dangers of alcohol and stop underage drinking. The ads are professional, poignant, and pervasive.  Where did they come from?

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PBTs and the Fourth Amendment

At the start of the fall semester, the Daily Tar Heel reported that Chapel Hill and Carrboro police officers have combined forces with UNC campus police in an effort to ramp up enforcement of laws prohibiting underage drinking.  The article states that undercover operations are among the tactics employed by the town’s Alcohol Law Enforcement … Read more


Think You Know North Carolina’s Open Container Law?

[Editor’s note: This post was revised slightly on January 25, 2011, in response to a helpful comment.] Here’s a quiz. Ashley Angel, who is 21 and a senior in college, leaves the library, where she has been diligently studying for mid-term exams for the previous six hours, to drive to a party a few miles … Read more